press kit · 2BFT · Vaniyambadi, Tamil Nadu
2BFT press kit: facts, numbers and images
Everything a writer, editor or researcher needs to describe 2BFT correctly: a ready description in 50 and 100 words, the key facts, our numbers with their dates and sources, images you may use, and how to reach us. Every number on this page is ours, from our own accounts, and dated.
in the newsreel style, one of 66 →In short. 2BFT (2 Boys From Town) is an AI studio and online course from Vaniyambadi, Tamil Nadu, founded by Navaratan Singh and Sujal. From one PC above their family's jewellery shop they make films and reels in code with Claude, teach the method in the 2BFT Lab, and built the Stashed bag brand.
Who we are · A startup from Vaniyambadi · Every film · How we reached 70,000 followers
Describe us in 50 words
2BFT (2 Boys From Town) is an AI studio and online course from Vaniyambadi, Tamil Nadu. Founders Navaratan Singh and Sujal make films and reels in code with Claude in Tamil, Hindi and English. In seven days their Instagram page reached 70,000 followers. They teach the method in the 2BFT Lab, ₹999 a month.
Describe us in 100 words
2BFT (2 Boys From Town) is an AI studio and online course run by Navaratan Singh and Sujal from the floor above their family's jewellery shop in Vaniyambadi, a small town on the Palar in Tamil Nadu. They draw films and reels in code with Claude Code, in Tamil, Hindi and English, and have made more than 200. From 28 October 2026, Navaratan's one-word Hindi reels took @_navaratan_ to 70,000 followers in seven days. Before that, 2BFT trained 250+ builders across 8 cohorts and ran a hackathon finale at Zoho in Chennai. The 2BFT Lab teaches the method online for ₹999 a month.
Key facts
| Name | 2BFT, short for 2 Boys From Town |
| Founders | Navaratan Singh and Sujal |
| Based in | Vaniyambadi, Tirupathur district, Tamil Nadu, India |
| What we do | Films, reels, websites and 3D made with Claude Code; the 2BFT Lab, an online course; films made for shops and brands |
| Brands | 2BFT Studio, the 2BFT Lab, Stashed (bags, launched 31 March 2026) |
| Languages | Tamil, Hindi and English |
| Website | https://2bft.in |
| @_navaratan_, @2bft.studio, @2bft.vaniyambadi, @navaratan.ai, @letnavlive | |
| YouTube | @2BoysFromTown, @letnavlive |
| GitHub | github.com/2boysfromtown |
| Contact | 2boysfromtown@gmail.com |
Numbers, dated and sourced
| What | Number | Date | Source |
|---|---|---|---|
| Followers on @_navaratan_, reached in 7 days | 70,000 | as of 7 Nov 2026 | Navaratan's own count |
| Views on his reels in the same 7 days | 24 million | as of 7 Nov 2026 | Navaratan's own count |
| Views in 30 days | 17,220,227, 93.3% from non-followers | 30 days to 3 Nov 2026 | Instagram insights |
| Net new followers in 30 days | +38,129 | 30 days to 3 Nov 2026 | Instagram insights |
| Views on नशा→नाश, the biggest reel | 6.0 million | 5 Nov 2026 | Public view count |
| Shares of रख→राख in 7 days | 76.7K, with 3.2 million views | shares 3 Nov, views 5 Nov 2026 | Instagram insights; public count |
| Views on Kal Kaal in its first 24 hours | 4.77 lakh, with 20,000 likes | posted 28 Oct 2026 | Navaratan's own count |
| Views in one week on Sunil Kumar's stand-up, animated by 2BFT | 2.5 million | as of 7 Nov 2026 | Navaratan's own count |
| Builders trained before the Lab | 250+, across 8 cohorts | 2025 to 2026 | Our records |
| Films and reels made in code | 203 in the public library | 7 Nov 2026 | Every film |
Milestones
| Date | What happened |
|---|---|
| March 2026 | A free AI workshop for the teachers of St. Paul's school, Vaniyambadi |
| 31 March 2026 | Stashed, our bag brand, launches |
| 21 June 2026 | The Vibe Coding Hackathon finale at Zoho Corporation, Chennai |
| 28 October 2026 | Kal Kaal goes up on @_navaratan_: 4.77 lakh views in 24 hours |
| 29 October 2026 | The new 2bft.in goes live, with a film drawn in code as its home page |
| 7 November 2026 | @_navaratan_ passes 70,000 followers, seven days after Kal Kaal |
What we can talk about
- Making films and reels in code with Claude, in Tamil, Hindi and English, without a camera crew.
- How a page went from 2,541 followers on 29 October 2026 to 70,000 by 7 November, with the insights behind it.
- Building from a small town in Tamil Nadu: clients in Bengaluru and Chennai, delivered over email and Drive.
- Teaching Claude Code to people who have never written code.
- The history of Vaniyambadi from its primary sources, which we wrote up at 2bft.in/vaniyambadi.
Images you may use
Free to use when writing about 2BFT, with the credit "2BFT". The characters are drawn, not photographs; for photographs of the founders, write to us.
| Image | File |
|---|---|
| 2BFT Studio logo | studio-logo.png |
| The two 2BFT characters | two-boys.webp |
| Character sheet | character-sheet.png |
| Share card | og-home.jpg |
Spelling and names
Please write 2BFT (no space) or 2 Boys From Town, Navaratan Singh, Sujal, and Vaniyambadi, Tamil Nadu. The online course is the 2BFT Lab.
Contact
Email 2boysfromtown@gmail.com, or send a message on Instagram to @_navaratan_. We answer by text, usually the same day.
Proof
Questions
2BFT (2 Boys From Town) is an AI studio and online course from Vaniyambadi, Tamil Nadu, founded by Navaratan Singh and Sujal. It makes films, reels, websites and 3D work with Claude Code on one PC, teaches the method in the 2BFT Lab for ₹999 a month, and built the Stashed bag brand.
₹999 a month. cancel any time. the founding year, ₹4,999, ends Sun 22 Nov.