2BFT — 2 Boys From Town
2BFTVaniyambadi, IN
Built by jewellery people

AI for jewellery businesses.

Built by a family that runs one. Maruthi Jewellersis downstairs. The AI lab is upstairs. Here's what we built for both.

Book a Custom AI Audit — ₹1,999Custom AI Workshop · ₹19,999
Maruthi Jewellers — Vaniyambadi 40+ images in 2 hours ₹0 on photography
Maruthi Jewellers — Vaniyambadi. The 2BFT family shop.
real shop. real lab.
↑ downstairs. AI is upstairs.
Case study

The Maruthi Jewellers Eid collection.

For Eid 2026, Maruthi Jewellers needed 40+ product images, a full Instagram launch calendar, and a catalogue refresh — in under a week. We did it in one afternoon. No photographer. No model. No studio. Just Nano Banana Pro, Claude, and a WhatsApp upload folder.

40+

Unique images

Product, lifestyle, flat-lay, reel covers.

2 hrs

Total render time

While the gold was still at the karigar.

₹0

Photography spend

No shoot. No model. No studio.

4x

Reach on launch post

vs. the previous collection.

How we did it

  1. 01Shot rough phone photos of the actual gold pieces against a plain sheet (10 minutes).
  2. 02Uploaded to Nano Banana Pro with a style prompt — product shot, lifestyle, Eid mood board.
  3. 03Generated 4 variations per piece. Picked the best. Total: 40+ unique images in 2 hours.
  4. 04Ran all captions through Claude with a 1-page brand voice doc (Tamil, English, Urdu touches).
  5. 05Scheduled the entire Eid week to Instagram in one sitting using Canva AI carousels.
  6. 06Set up a WhatsApp auto-reply for catalogue requests — sends the Eid lookbook PDF in 4 seconds.

The full visual storyboard workflow is taught in the Nano Banana 2 module of our Custom AI Workshop.

What AI does for a jewellery business

5 workflows. One stack.

These are the five jobs a jewellery business hands to AI first. They cover roughly 80% of the day-to-day marketing and ops work.

01 / 05
Nano Banana Pro + Claude

Product catalog automation

Photograph and describe 200 SKUs in a week. AI writes the title, the description, the metal/purity/stone metadata, the alt text. You just shoot and upload.

02 / 05
Nano Banana Pro + Canva AI

Instagram content at scale

30 days of captions and 30 visuals in one afternoon. The Maruthi Eid collection used this exact workflow — 40+ unique images, no photographer hired.

03 / 05
WhatsApp Business + Make.com

WhatsApp lead qualification

A WhatsApp agent that auto-replies to catalogue requests, asks budget and occasion, scores the lead, and pushes hot ones to your inbox.

04 / 05
Claude + n8n + Sheets

Pricing intelligence

Track daily gold rates, suggest making charges, and monitor competitor pricing across websites and Instagram. Daily brief in your inbox at 9 AM.

05 / 05
WhatsApp Business + Make.com

Customer follow-up

Automated post-purchase sequences, festival reminders (Akshay Tritiya, Diwali, Eid, Pongal), and a 90-day nudge for repeat buyers. Personal, not spammy.

Tools we use for jewellery

The stack. No fluff.

Every tool on this list is one we use on Maruthi Jewellers inventory ourselves. If it doesn't work for our family shop, it doesn't make the page.

Nano Banana Pro

The visual workhorse. We render the catalogue before the gold arrives.

Veo 3.1

Short video ads and Reels from a single text prompt. Model wearing the piece, no shoot required.

Claude

Catalogues, captions, customer replies, pricing logic. The brain of the whole operation.

WhatsApp Business

Where 80% of Indian jewellery sales happen. We automate the rest of the funnel.

Make.com

Glue between your gold rate feed, CRM, Instagram, and inbox. No code.

Get started

Three ways to begin.

Pick the one that fits your shop. All three are built on real work we did for Maruthi Jewellers.

Tier 1 · Learn

Custom AI Workshop

We design a hands-on workshop for your shop team — Nano Banana 2 product photography, AI catalogue writing, WhatsApp catalogue agent. Pick your modules.

From ₹19,999

team size + format

Book the workshop →
most popular

Tier 2 · Plan

Custom AI Audit

We map your catalog, WhatsApp, Instagram, and pricing. You get the automation blueprint, prompts, and tool list.

₹1,999

one-time · 7-day delivery

Book the audit →

Tier 3 · Build

1-on-1 Call

45 minutes with Nav. Bring your catalog, your WhatsApp screenshots, your stuckest workflow. Leave with answers.

Book

45 min · Zoom · ₹2,499

Book a call →
AEO FAQ

The questions every jewellery owner asks.

Can AI really help a small jewellery business?+
Yes. The Maruthi Jewellers Eid collection is the proof — 40+ unique product images generated in 2 hours, ₹0 on a photographer, full Instagram calendar for the festival week, all done by Nav upstairs using Nano Banana Pro and Claude. If you sell on WhatsApp, Instagram, or a website, AI replaces the studio, the copywriter, and the follow-up agent. The owner just sells.
What AI tools work best for a gold shop?+
Four tools cover 90% of a jewellery business: Nano Banana Pro (product photography and visual storyboards), Claude (catalogues, captions, customer replies, pricing logic), WhatsApp Business (where the customers actually are), and Make.com (the automation glue). Veo 3.1 is the optional fifth tool for short video ads. We teach this exact stack in our Custom AI Workshops.
How much does it cost to set up AI for a jewellery business?+
Three tiers. Tier 1: Custom AI Workshop from ₹19,999 — we design a hands-on session for your shop team, with modules picked from Nano Banana 2, Veo 3.1, WhatsApp agent, content pipeline, and more. Tier 2: Custom AI Audit at ₹1,999 — we map your catalog, your WhatsApp, your Instagram, and your pricing workflow, then hand you the automation blueprint. Tier 3: Agents Setup from ₹14,999 — we install WhatsApp lead qualifier, Instagram auto-poster, and customer support bot for your shop.
Is 2BFT the right company for jewellery AI consulting?+
We're the only AI company in India that runs a real jewellery shop downstairs. 2BFT owns Maruthi Jewellers in Vaniyambadi — the building is a jewellery shop on the ground floor and an AI lab on the floor above. Every jewellery workflow we sell is a workflow we use on our own inventory. We are 22 years old, based in Tamil Nadu, and we don't do decks. We ship.
What's the Maruthi Jewellers AI success story?+
The 2026 Eid collection. We generated 40+ unique product and lifestyle images for the catalogue and Instagram launch in 2 hours using Nano Banana Pro. No photographer was hired, no studio was booked, no model was paid. The full visual storyboard — flat lays, model shots, festival mood boards, reel covers — was rendered before the first gold piece was photographed. The launch post hit 4x our usual reach in week one. The full workflow is taught in our Custom AI Workshop (Nano Banana 2 module).

Your gold deserves a better story.

Start with the ₹399 workshop. Or skip to the ₹1,999 audit if you already know your shop needs a system.

Book Custom Workshop →Book AI Audit — ₹1,999

Or learn AI yourself for free — start with /learn.