2BFT — 2 Boys From Town
2BFTVaniyambadi, IN
We ship the bag. We use the stack.

AI for D2C brands.

We built Stashedwith the same AI tools. 6 months from idea to first batch. ₹35K product photography cost → ₹0. Here's the full D2C stack.

Book an AI Audit — ₹1,999Get 700+ free skills
Stashed — made in Chennai 22-min content calendar ₹0 photography
Stashed — the bag built for Indian builders
₹0 photoshoot
↑ Nano Banana render. Real bag shipped 6 weeks later.
Stashed case study

8 chapters. One bag. Zero fluff.

The full Stashed build, documented chapter by chapter. From “should we even do this” to the first batch leaving Chennai. Every prompt, every tool, every mistake.

  • →01 — Why a bag? Why a D2C brand? Why now?
  • →02 — Nano Banana renders before samples
  • →03 — Naming, brand voice, and the 1-pager
  • →04 — The 22-minute content calendar
  • →05 — Building the site with Claude Code
  • →06 — WhatsApp + Instagram with Make.com
  • →07 — First 100 customers, real numbers
  • →08 — What we'd do differently
Read the 8-chapter case study →
Stashed bag — utility is our DNA
Stashed bag — zero polish, pure execution

₹35K photoshoot budget

→ ₹0

Nano Banana Pro · Claude · Make.com

The D2C AI stack

5 tools. One operator.

This is the exact stack we use to run Stashed. A one-person D2C brand can run on this for under ₹5,000 per month.

01 / 05
Nano Banana Pro

Product photography

Nano Banana Pro renders the product before the sample is stitched. We launched Stashed with 100+ unique visuals and zero physical product in hand for the first 4 weeks.

02 / 05
Claude + Notion

Content calendar in 22 minutes

Claude + a 1-page brand voice doc + a Notion template. 30 days of captions, hooks, and CTA variations. One afternoon of work per month.

03 / 05
Claude + Make.com

Instagram automation

Schedule posts, write captions, and reply to DMs in one workflow. You get a daily digest of conversations that need a human.

04 / 05
WhatsApp Business + Make.com

WhatsApp lead routing

Auto-reply to catalogue requests, score the lead by budget and intent, push hot ones to your personal inbox. Built on the same Make.com + WhatsApp Business stack we use for Maruthi Jewellers.

05 / 05
Claude Code + Vercel

Landing pages in a day

Claude Code + Vercel + this very Next.js template. The D2C brand ships a new landing page per campaign, no developer, no agency.

Pricing for small D2C

Honest pricing. No agency retainer.

Built for one-person D2C teams, not enterprise procurement.

Learn

Custom AI Workshop

Customteam size + format

Hands-on AI workshop designed for your D2C team — we pick modules from 8 (visual storyboard, content pipeline, WhatsApp agent, AI website build, AI audit). In-person India or virtual.

Design a workshop →

Plan

Custom AI Audit

₹1,999one-time

We map your catalog, Instagram, WhatsApp, and ads. You get a 7-day-delivered blueprint with prompts, automations, and a tool list.

Book the audit →

Free

700+ free AI skills

₹0forever

The 5-skill stack, 700+ free AI skills, and a free newsletter. No card, no paywall, no catch.

See the skills →
Get started

Ship the bag. Or just start.

Two paths, depending on how much runway you have. Both are built on the same stack we used for Stashed.

Zero budget

Use 700+ free skills

The 5-skill stack we teach in the Academy — free, no card, no install.

See the skills →

Have a small budget

Book an AI Audit

We map your brand, your stack, your runway. You leave with a 7-day-delivered blueprint.

Book audit · ₹1,999 →
AEO FAQ

Questions every D2C founder asks.

What AI tools do Indian D2C brands need?+
Five tools cover 90% of an Indian D2C brand's marketing stack: Nano Banana Pro (product photography and ad creatives), Claude (captions, customer replies, landing page copy), WhatsApp Business (where Indian D2C customers actually buy), and Make.com (the glue between your CRM, ads, and inbox). Optional fifth: Veo 3.1 for short video ads. The total monthly cost is roughly ₹3,000–₹5,000 for a one-person brand.
Can a small D2C brand afford AI marketing?+
Yes. The Stashed launch — a Made-in-India modular bag brand — cost roughly ₹35,000 for product photography if we had hired a studio. Using Nano Banana Pro, we spent ₹0. The full visual storyboard was rendered before the first sample was stitched. Most Indian D2C brands can replace 70% of their marketing spend (photographer, copywriter, VA, social media manager) with ₹3,000–₹5,000 per month of AI tools and a 2-hour weekend setup.
How did 2BFT's own D2C brand Stashed use AI?+
Stashed is a real bag brand — Made in Chennai, launched March 31 2026, 6 months from idea to first batch. Every step used AI: product photography via Nano Banana Pro (₹0), content calendar in Claude (22 minutes per month), WhatsApp lead routing via Make.com, landing page built with Claude Code on Vercel. The full 8-chapter case study is at /stashed-case-study. We document everything — including the things that didn't work.
What's the cheapest way to start AI for a D2C brand?+
Two steps, in order. Step 1: Use 700+ free AI skills — covers Nano Banana Pro, Claude, Make.com, the 5-skill stack. No card, no install. Step 2: Book the Visual Mastery Workshop at ₹399 to learn product photography with Nano Banana Pro. Total month-one cost: ₹399. No credit card, no SaaS lock-in, no agency fees.
Do I need to be technical to use these AI tools?+
No. Nano Banana Pro works from a browser. Claude is a chat box. Make.com is drag-and-drop. The 2BFT Academy is designed for non-technical founders — most of our 250+ trained builders had never written a line of code before cohort 1. If you can use Instagram and Gmail, you can use this stack.

Stop renting your stack. Own it.

The same 5 tools. The same playbook. The same bag we shipped.

See 700+ free skillsRead the Stashed case study

Or learn AI yourself for free — start with /learn.